When we talk about performance based advertising we like to talk about engagement with your advertising. The common term in the marketplace is PPC or Pay Per Click advertising. Our clients only pay advertising costs when a potential customer not only see their ads, but also engages or “clicks” on their ads. This means BridgeWorks has brought a new, potential customer into your virtual storefront and shown them your products. A quick test case: Search for ‘carpet cleaner’ on Google: 2,160,000 results. If someone decides to “click” on your advertising out of 2 million results-they are engaged.
BridgeWorks Advertising works on a month-to-month basis so you never have to worry about getting locked into a relationship that is financially detrimental for your business or simply doesn’t perform as expected. Month-to-month contracts give our clients the freedom to control when they advertise and forces us to keep your campaign performance top of mind, everyday.
As a BridgeWorks advertiser you will be able to control not only when you advertise, but how much you budget as well. Budget levels are always up to client but we will provide suggestions on effective market penetration for measurable results. Our clients also have the freedom to change their budget level every month based on fiscal requirements, seasonality of product demand or other market factors.
BridgeWorks Advertising is committed to the small and mid-sized company and places the highest importance on the relationships that we build. We know that many small and mid-sized businesses are often shuttled into endless email systems, automated phone systems or ignored by non-responsive representatives. The important piece for BridgeWorks is that every client is connected with a specific individual that is there to answer any questions and help solve issues. At BridgeWorks you will have one, primary point of contact that will be able to address all of your needs, regardless of the nature. Feel free to contact your representative with any needs you may have.
Campaign Creation is the process of developing an advertising program. This involves identifying your business strengths, your target customer and your advertising budget. Each campaign is uniquely designed for each individual client. BridgeWorks then uses its extensive experience in advertising copywriting, targeting and online best practices to create compelling ads that focus on call to action and customer engagement.
BridgeWorks Advertising provides budget management services for all of the campaigns that it runs. Each month a client has the opportunity to raise or lower their budget based on the current needs of the business. BridgeWorks will ensure that your budget is never exceeded and in the rare cases that over budget campaigns do occur, BridgeWorks will credit the over budget dollar amounts back to you.
Keywords are the basis of how people will find your business. Keywords are generated through the creation of your Business Profile and discussions with your Search Specialist. Armed with your Business Profile, BridgeWorks will perform a detailed analysis to understand your business, products, services and target customers. BridgeWorks AdVantage™ system dynamically generates 1000’s of keywords based on your Business Profile. Those keywords will also be constantly in flux as our system analyzes the best performing words and optimizes your campaigns for maximum exposure and minimal cost.
BridgeWorks Advertising always suggests using Ad Specific Landing Pages for all online advertising campaigns. These pages are specifically designed around the advertising campaigns that you are running on the internet and should speak to the offer, discount, special, promotion, or products/services that you offer. Landing pages are a good way to immediately give prospective customers the information they are seeking about your products and services.
Once a campaign is created and begins running on leading search engine sites like Yahoo, Google, MSN and SuperPages.com; BridgeWorks AdVantage™ system will monitor the performance to ensure that you maximize exposure and minimize cost. Each keyword will be analyzed and advertising dollars will be adjusted based on performance, cost and positioning. Only BridgeWorks’ proprietary systems will properly allow you to get the most out of every ad dollar you spend.
BridgeWorks Advertising’s reporting will give you precise details into how your advertising is performing. We will report to you on various data points depending on the package and solutions that you have signed up to receive. At a minimum we will provide reporting on how many people saw your advertising, how many people engaged with your online ads, average cost per engagement, number of phone calls received from online advertising campaigns and number of email sent from the online campaigns that you have running with us.
Proxy Web Sites are easiest to describe as copies of your current web site. These sites are mirror images of the existing site with the exception that they are not available in the public domain. These sites are hidden from search engines and other web crawlers so they can be isolated and separate. The rationale for isolating them is for measurement of your online advertising effectiveness. With an isolated site you can positively correlate activity on the site to the advertising that is currently running on the internet. We also make minor changes to the site, changing forms, phone numbers and email data so we can isolate as many customer touch points as possible, to be able to directly associate customer activity with the advertising.
Proxy phone numbers are key elements to providing verifiable proof that your internet advertising works. Proxy phone numbers are phone numbers that appear within your advertising or on your proxy web site. These numbers will be used by prospective clients as they engage with your advertising, calling to inquire about your products or services. These phone numbers direct calls to your current business phone or fax line and in no way hinder the customer or the business from conducting business as there are no intermediaries or delays in transferring calls from the proxy phone number to your current business phone line. Local Proxy phone numbers can be a nice way to tell your clients that you are a local business, while still retaining the tracking feature of a proxy line.
Proxy phone numbers are key elements to providing verifiable proof that advertising works. Proxy phone numbers are phone numbers that appear on your online advertising or proxy web site that prospective clients will call to inquire about your products or services. These phone numbers direct calls to your current business line and in no way hinder the customer or the business from conducting business as there are no intermediaries or delays. Toll Free proxy phone numbers have either an 800, 888, 866 or 877 prefix. Vanity numbers may be available for additional costs.
With your Proxy Phone Number you will also receive call tracking that enables BridgeWorks to provide you verifiable proof that your online ads are working. With call tracking you can get details on who called, when, for how long and what number they called. More proof that BridgeWorks AdVantage™ system is working.
With your Proxy Phone Number you will also benefit from Call Recording. Call Recording will give you valuable insight into customer calls, especially if you have a multi-location operation. It allows you to monitor customer service to ensure all customers are treated in a timely manner and with respect. It can also be a good way to track which customers need what services as well as acting as an customer call archive.
BridgeWorks can create for you business custom coupons for internet only or in-store use. These coupons can take a variety of forms and can include a variety of tracking features that will allow you to measure their use and effectiveness. Typical custom coupons include an offer, or discount, company logo, company address and/or phone number as well as tracking codes.
Once your Business Profile is created BridgeWorks will take that information and submit it to all of the leading search engines, directory sites and city guide sites. This is a free, one time service, unless you purchase our Premier package. Upon submission, all of the vital information on your business will be distributed throughout the internet and can have a positive impact on both name recognition as well as natural, organic search results.
With all of our AdVantage™ packages you will receive a one time submission of your business listing to all of the major search engines, directories and city guide sites. Directory Maintenance, reserved for our Premier package gives you the peace of mind of knowing that if your email address, physical address, phone number or fax number changes that the information available online will be kept current and up to date. Directory Maintenance is performed once per month.
BridgeWorks can create for your proxy site or your main site any manner of form you wish. Custom form creation can be useful when attempting to gather information from prospects to properly qualify them as potential customers. It can be a good way to understand demographics, interests or other relevant customer data that will ensure that the products or services that you are selling are meeting customer’s needs and expectations.
When using the AdVantage™ system you leverage our extensive professional copyrighting that generates responses.. With our service you guarantee that your advertising is accurate, timely and on target every time. With your Business Profile BridgeWorks will have all the information necessary to write convincing and compelling ads. |
